How to optimize a landing page for seo
Many times I hear the questions “how to optimize landing page for seo”, “how to get a landing page to rank high in seo”, “how to do seo for mobile only landing page”, “how to create a sales funnel landing page for seo” and others.
Let’s see how realistic it is to do SEO for a landing page and whether a one-page site can generate traffic and convert into sales
First of all, what is a landing page
According to Wikipedia, the landing page is “…a single web page … may be part of a microsite or a single page within an organization’s main website.”
However, when people talk about a landing page, they almost always mean a one-page website. A site that has no pages other than the main page. So, I will also speak in the sense that the site has only one page, even if it is very large, and what can be done and received by SEO from a site that has one page (Landing page)
Landing page at the top of Google search results
Let’s do an experiment. Without closing the site while reading the article, without preparation, just take any phrase that comes to your mind and write it in Google search. See how many landing pages are in Google’s top 3? How many are in the top 5? And in the top 10? I’ll tell you a secret – it’s unlikely that you will find at least one landing page even in the top 20 Google results.
My SEO Landing Page Promotion Experience
I had three clients who really wanted me to do SEO optimization of their websites (landing page). I did not promise anything to these people and even warned them that in my opinion, it was not a good idea. I said that for the money they are willing to spend on content and work on optimizing their landing pages, it would probably be more profitable for them to create a multi-page site and invest in it.
They didn’t listen to me. For almost three months I worked on each website (my minimum time to get SEO results for any site). I analyzed competitors, wrote content, created design tasks, optimized meta tags, making guest posts on reputable sites to get some links, etc. In general, in my opinion, everything that could be done from the point of view of SEO for the landing pages of my clients – I did. And what do you think the traffic result looked like in the search console?
Should I tell you how things are going with the SEO sales funnel of such a landing page? I think you can guess
Everything is lost or landing page SEO optimization still has a chance
Yes! The good news is that from time to time the landing page can still appear in the SERP of Google. I was getting leads from SEO-optimized landing pages on Google organic search results. The bad news is extremely rare. With all the efforts to optimize the landing page for SEO (both mobile and desktop), organic sales happened every two months …
I guess this is due to the fact that when people write an extremely complex and rare search query on Google for which there is no better result than our landing page or look at the issuance of positions of sites from the issuance of Google to the deep depths where they find our one-pager. I think you will agree that such sales results cannot be called interesting from the point of view of earnings in order to invest in SEO promotion of the landing page. Especially if there is a site like mine with all the information about the free and fastest methods of quality SEO work for your sites!
Experienced digital marketer with over 10 years of experience managing work processes in various industries. Participated in numerous online digital marketing conferences and authored many articles on topics such as SEO, local SEO, PPC advertising, SMM, and online marketing. As a CEO, have successfully led multiple digital marketing projects and had also written guest posts for various e-commerce websites