Why is SEO important for eCommerce

Why is SEO important for eCommerce (eCommerce SEO guide)

September 13, 2022 Reading time: 12 min

What Is SEO, and Why Is it Important?

 SEO stands for Search Engine Optimization. As its name suggests, it helps rank better in search engines like Google. We’ll refer to Google throughout the post, though others like Bing and Yahoo also consider SEO for ranking.

 The higher your SEO grade, the more users will find your website through organic search. Organic search means typing a query in Google and looking through the results.

 Say you want to buy skin care products for acne. You then type “skincare acne products” or similar queries in Google. Different results will pop up – The first ones are the most relevant and authoritative, according to Google.

The first results for any query will be well-established and known pages like Healthline, Wikipedia, or Forbes. Your goal is to position your website or online store among these ones, and that’s where SEO comes in.

Search Engine Optimization is particularly relevant because it reduces marketing costs while boosting your profit. You pay for SEO marketing services once, and the results are long-term. Indeed, it may take a while before your traffic increases. But once it does, it’s almost impossible to go back down!

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eCommerce Search Engine Optimization

eCommerce stores also benefit from SEO strategies. In fact, eCommerce owners might be the ones who find SEO most valuable. But why?

You need customers if you run an online store. A local store is easy to spot, but the Internet is so immense that customers might never find your website. SEO helps you rank high to avoid this situation.

Say you open a second-handed retail eCommerce and notice that no one visits your website. That doesn’t mean your business is bad. It means that no one can find it. You can relatively easily fix this problem with a good SEO marketing strategy, as we’re about to see in the upcoming section.

eCommerce Website SEO Strategy Example

Let’s now see two SEO examples and cases. It will help you grasp the extents to which Search Engine Optimization can boost your website.

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Successful website SEO eCommerce cases

As you can see in this link, we will cover a brand-new dropshipping eCommerce. How did they manage to go from zero to running a successful business? Let’s dive into it.

In March 2020, the site had 0 users and 0$ traffic value. He built different backlinks, paid for guest posts, created valuable and reliable content, and waited.

  • In the first month, the traffic value increased to $1.
  • In the second month, the site had a $69 traffic value.
  • By the third month, the backlinking strategy increased the traffic value to $128.

And the business grew bigger each month. It took keyword and competitor research and planning, but the results were worth it.

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This second case shows how a business went from $18k to $92k a month. The eCommerce was related to healthy supplements, so they needed to build trust and a reputation. How did they do it?

We will cover some of these tips in an upcoming section, but these are some of the steps the SEO specialists took to boost the business:

  • They optimized the content, the meta-descriptions, the headers, and other on-page elements.
  • They fixed keyword problems within the company’s website.
  • They created new content that was attractive and reliable to potential customers.
  • They created an internal link strategy to boost revenue.
  • They secured backlinks from relevant and authoritative domains.

As you can see, both cases have two things in common: The keywords and the backlinks. The former is relatively easy to master on your own, though the backlinks are more complicated to obtain. We’ll cover tips in upcoming sections, so stay tuned.

So what are the benefits of doing SEO eCommerce websites?

1) It’s Affordable

Everyone (even small businesses) can afford an SEO strategy for their eCommerce website. Unlike pay-per-click ads, you don’t have to spend the company budget 24/7 to attract potential customers.

Paid ads can add up and be expensive while at the same time not providing results. It doesn’t matter whether the potential customer purchases something or not – You will be charged a fee every time someone clicks on the link, regardless of their actions on your website.

SEO strategies fix this problem by providing affordable and long-term results. Pay once, benefit forever.

2) It’s Reliable

Google and other search engines take SEO very seriously. Their algorithms consider every factor (over 200 different factors influence your ranking) and make precise calculations. It’s the best and most reliable way to stand out in the competitive market.

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3) It Suits Everyone

Are you the owner of a large corporation? You can still benefit from SEO, even when already established within your niche.

On the contrary, SEO is for you if you run a small business or even a startup. These amateur companies need help from the beginning, which is what marketers and specialists do.

SEO suits every type of company, though there’s one thing to note: You don’t want to compete with large corporations like Amazon or Forbes. You probably can’t beat them, and you’ll waste resources on a lost battle. Instead, find the medium to small competitors and be better than them.

4) The Results Are Stable

It’s unlikely for a high-ranking website to go down and lose its SEO rank unless the owner uses black-hat SEO. Black-hat SEO is, more often than not, spam – Even when you rank up fast, Google can penalize you and even delete your site.

On the contrary, well-conducted and good SEO leads to stable and long-term results. You’ll earn visibility, credibility, and loyal customers. And that doesn’t fade away overnight!

5) You Stay Competitive

There is a lot of competition in a free market. That’s why you want to stay competitive, research competitors, and do better than them.

Keyword and market research helps you determine what works for others and implement it in your online marketing strategy. As a result, you get more leads and conversions, increasing your profit.

SEO Strategy for eCommerce

Now that we’ve established what SEO is and how it can boost your online store or website, here are some tips you can implement today to boost your ranking.

These actionable tips are mostly On-Page SEO – Which means everything that happens within your website: keywords, headers, UX design, loading speed, and more. You’re in control of all these!

7 Tips for eCommerce SEO

1) Keywords & Headers

The first thing you must get familiar with is keywords. As the name suggests, they are the words that potential customers search online. So you want to include them in your headers and content.

Aim for a 3%-5% keyword density. Google considers more keyword stuffing – A synonym for spam. Don’t think that entering the keywords all over the page will boost your ranking. Instead, use them in the first paragraphs and headers.

Headers are also crucial because they structure the content and prevent users from wandering without knowing where they’re heading.

2) UX Design

The user experience on your website is more important than one may think. Potential customers that arrive at an online store that looks sketchy or poorly designed are likely to close the tab.

Instead, if you land on a store that looks professional and has positive reviews, you’re more likely to stick around and buy a product. Don’t underestimate the power of color palettes, website architecture and design, and overall visuals.

3) Positive Reviews

As mentioned in the previous point, it’s vital for you to have positive reviews linked to your products and websites. Studies suggest that online reviews affect 90% of customers’ buying decisions.

Have you ever been about to purchase a service or item, only to close the tab because you read several negative reviews? The same goes for actually purchasing the product – If every other customer is delighted with it, you’re more likely to buy it.

Linking your positive reviews and testimonials to your home page or each product can be a game-changer for your eCommerce business.

4) Loading Speed & Website Hosting

Fifty percent of users abandon slow-loading pages. In a digital era where everything loads quickly, you can’t afford to have a slow-loading website, let alone an eCommerce.

This situation can occur if you host your online store on a server with thousands of other websites, which happens when you pay $1-$10 for a domain.

You don’t need to pay a hundred dollars for website hosting, but it’s worth looking for servers that support high-quality speeds.

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5) Smartphone Accessibility

Most people own a smartphone with a steady Internet connection. Many purchases are via mobile devices, and you ought to make your eCommerce smartphone-friendly.

Backlinks boost your rank almost more than anything else. You get backlinks to your website when someone, as the name suggests, links back to your site.

You can ask or pay for backlinks. The best way is to create good content that everyone wants to reference and use it – This is what happens with websites like Forbes.

But if you can’t afford to pay for guest posts, here’s one golden tip: You can use Instagram, Facebook, Pinterest, Twitter, or Reddit to promote your website. These are all well-established companies, and a link from them will boost your ranking. But don’t abuse it, though, or you might be marked as spam.

7) Copywriting

Last but not least, copywriting is a fundamental part of any SEO strategy. To copywrite is to persuade with words without sounding too salesy – It’s about answering the reader’s doubts and motivating them to purchase the service.

You can learn the art of copywriting on your own or have someone hired to do it for you. Be that as it may, ensure the paragraphs aren’t excessively long and that every header and subsection is well structured.

My favorite eCommerce SEO tools for any online business (must have no matter small or big)

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Now let me introduce you my favorite eCommerce SEO tools. They work wonders regardless of your company size and are a must if you want to boost your traffic.

  • Keywords: These tools allow you to research keywords and competitors and make the best content decisions: Google Trends, AnswerThePublic, and KWFinder.
  • To optimize content: Yoast. This tool helps you review and optimize the keyword percentage in your content, the number of paragraphs, the structure, the URL, and more.
  • To report and monitor metrics: WooRank and Ahrefs.
  • One fits all: These are software with many SEO tools. Instead of jumping from one website to another, you can use one and monitor everything at once: SEMRush, Moz Pro, SpyFu, and Majestic.

It’s up to you whether you choose a free or paid program. Some claim you need to upgrade to premium, while others say that the free tools are good enough.

I personally recommend hiring professional services, as SEO specialists are used to ranking content and boosting companies’ revenues. But if you want to start on your own, the mentioned tools are the way to go.

  • What are the top 10 benefits in SEO  for online marketing ?

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There are many benefits to this marketing strategy, but the top 10 are as follows:

  1. It’s affordable, as you don’t have to pay 24/7
  2. Every search engine takes SEO ranking into account
  3. It suits every company regardless of size
  4. The results are long-term
  5. It allows you to stay competitive
  6. It helps build a brand and reputation
  7. You get more traffic and conversions
  8. It makes your website more accessible and user-friendly
  9. It maximizes PPC campaigns if you engage in them
  10. It’s good for local and “near me” queries


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  • What is SEO & Why is it important?

SEO stands for Search Engine Optimization. It’s crucial for your business website because it helps you rank higher in search engines. What does this mean? When users make queries related to your eCommerce, your website will appear in the first results.

  • Where to start with SEO?

You can hire SEO marketing services, which is the most reliable and quickest way to get results. But you can implement a few tips and tricks here and there, which we explain in section: 7 Tips for eCommerce SEO.

  • How to improve eCommerce SEO?

Again, the best way is to hire SEO marketing services. But you can ask or pay for backlinks, research and implement keywords, and learn to copywrite to entertain users.

  • Is SEO good for eCommerce?

Definitely! If no one sees your website, you won’t get conversions or make sales. But if you receive organic traffic via Google, your profit will increase. SEO is the best way to get traffic, though you can combine it with paid ads.

  • Why is SEO important for small businesses?

If Search Engine Optimization comes in handy for large corporations that don’t need much advertisement, it’s even more valuable for small businesses. Why? Because it helps you rank high in search engines over time without paying for ads all the time.

  • What is the importance of SEO?

SEO is relevant because the results are stable, measurable, and long-term. Unlike paid ads and other types of marketing, you don’t have to pay continuously – You pay once, learn the fundamentals on your own, and watch the long-term results.

  • Why is SEO important in digital marketing?

SEO is a must in digital marketing because it helps websites rank high and gain visibility. Online marketing is about gaining followers, customers, readers, and visitors on your social media accounts and your website.

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Experienced digital marketer with over 10 years of experience managing work processes in various industries. Participated in numerous online digital marketing conferences and authored many articles on topics such as SEO, local SEO, PPC advertising, SMM, and online marketing. As a CEO, have successfully led multiple digital marketing projects and had also written guest posts for various e-commerce websites


Experienced digital marketer with over 10 years of experience managing work processes in various industries. Participated in numerous online digital marketing conferences and authored many articles on topics such as SEO, local SEO, PPC advertising, SMM, and online marketing. As a CEO, have successfully led multiple digital marketing projects and had also written guest posts for various e-commerce websites